The developer of Peace is Marco Arment, a high profile iOS developer known for being the first employee of Tumblr, as well as his previous apps Instapaper and Overcast. Publishers argue that blocking display ads hurts their business, and is unethical because it allows users to view content without paying the implied price of an ad impression. In Germany, four major broadcasters have now tried and failed to win in court against Eyeo, which makes one of the largest adblockers: AdBlock Plus. The rise of adblocking has proved concerning for web publishers, many of whom rely largely or exclusively on display advertising for revenue. A 2014 report suggested that on desktop almost 150 million browsers were using some form of adblocker. The popularity of the apps suggests that mobile adblocking - which has been enabled in Apple’s default Safari browser for users who have upgraded to iOS 9 - could become even more widespread than it is on desktop.
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